Collect data, recognize correlations, create a holistic picture of the future, select the best strategic option and implement your strategy in all business segments of the company.
Airport planning is a fully integrated, revolving process, which never stops. In this process, new, up-to-date data is continuously collected, analysed and fed into forecasting models to update various scenario forecasts and thus review the strategic targets. In doing so, four dimensions of integrated planning must be taken into account
Linking all elementary planning fields of an airport operator
MAPS shows the relationships between traffic growth and capacity needs, between expansion projects and required capital expenditure, between investments and follow-up costs, between traffic volumes and financial results, and the effects of all these developments on the region and on the environment in an “All-in-one” integrated planning model.
MAPS traffic forecast tools integrate both aviation and ground traffic forecasts as well as annual and peak forecasts for short, medium and long-term planning horizons. The forecasts take account of strategically relevant capacity bottlenecks in the runway system and in the terminal buildings.
MAPS capacity forecast and planning tools are based on annual and peak traffic forecasts on the one hand and on quality standards to be selected by the user. Various technical functions and / or departments can be planned as an integrated part of a long-term development program. Over and above that the direct monetary consequences of capacity improvements in terms of investments or ongoing operating costs are shown in parallel.
MAPS financial forecasts are directly connected to traffic and capacity forecasts and are showing all financial performance indicators such as revenues and costs, assets, equity and liabilities as well as cashflows in an integrated financial model. Based on the forecast free operating cashflows alternative financing strategies can be tested.
MAPS environmental forecasts are directly connected to traffic and capacity forecasts, showing a range of macro-economic effects of air traffic at the airport location and in a wider region as well as environmental effects in relation to persons and assets.
Step by step – from a detailed data base to quantified business plans
MAPS offers the adequate tools for all planning steps. It can analyze large amounts of data, develop alternative scenarios, develop strategic concepts for complex topics, and translate strategies into operational plans.
Our process element “MAPS Analysis” combines data collection and in-depth analysis of large amounts of internal airport data as well as a variety of external data sources, identifies the “driving forces” of the airport operator business and thus forms the basis for strategic planning of the operating company and the entire airport location.
Based on the results of the data analysis our process element “MAPS Corporate Forecast” provides easy-to-use forecasting tools, that enable multi-dimensional thinking by providing alternative long-term forecast scenarios under a variety of modified assumptions.
By interpreting and discussing the analysis results and the scenario forecasts, our process element “MAPS Corporate Strategy” helps to identify the airport operator’s current competitive position, with all its strengths and opportunities, but also its weaknesses and risks. Based on this, strategic goals can be set and the best future development option can be selected.
Once the future basic orientation of the entire company has been determined, our process element “MAPS Business Units” supports the detailed planning of individual business units and business segments, as well as the planning of major lead projects and their integration within the group.
Top-down or bottom-up – all levels in a harmonized concept
MAPS supports the integration of different planning levels and thus ensures the content consistency of the overall planning.
Integration of planning levels refers to connect corporate plans on group level with individual business segment plans. In doing so, both the conceptual part and its transformation into quantified results are integrated in an airport balanced scorecard. The consolidation process of business units to to business fields and to business segments is based on individually defined consolidation rules or can be related to geographically defined business locations.
The whole planning process can be organised by using a top-down approach or by using a bottom-up approach and can be carried out by a centralised planning department or by decentralised organisations.
MAPS can also be used to design and plan lead projects and strategic initiatives (organisational projects) and to integrate such project-related information into the overall planning. Project-specific information can be embedded in the planning of the entire company by ensuring that projects are based on the same assumptions as the corporate planning (consistency)
Combining verbal descriptions and explanations with quantified calculation models
MAPS integrates basic information documents, special scenario assessments, conceptual drafts and report templates with calculation models to easily create planning documents.
By using MAPS special market research services, such as a profound market potential and catchment area analysis, a technical and operational analysis of the airport site, a benchmark comparison with selected airports for various performance indicators can be used by the Client.
As a part of our MAPS service program we offer special assessments regarding the airport to support the strategic planning process, such as an “Airport Stress Test” or an “Airport Asset Impairment Test”.
Based on the scenario analysis and forecasts provided by MAPS, we offer highly specialised, linked consulting services to commonly develop draft concepts within a combined team of experts of the airport operator and our planning experts. The results of such elaborations can be integrated in the overall development concepts of the airport operator.
For each MAPS module or process element we provide draft report templates, which can be fed by the calculation models automatically. In doing so we are able to reduce time and costs needed to prepare various reports significantly.